I have ideas in my head for hundreds of different tactics that I would put into place if I had _____________ as a client.
(I put the blank there because the list is long. I’ve put them below so you can glance through and see if your business is one I have ideas already generated for…of course you’ll have to tell me what your goals are first so I can match the ideas up to what you want and need.)
I’d feel really skeevy though about going into any prospects and just giving them these ideas though. If they aren’t done well, they can harm your reputation.
Anyway, what I know can help business owners not only prevent that sort of thing from happening but also put it to use in the other direction – getting people talking positively about your business and bringing them in the doors. That is the ultimate purpose of what I do.
I have no problem with sharing my ideas with people who are committed to doing the work themselves. I am happy to provide as much as the foundational knowledge you need to either do the best do-it-yourself job that you can. I”ll happily teach others what I know to help them grow their business…even other web designers. Because knowing this stuff makes the world a better place.
I know that sounds over the top, but the heart of what I teach my clients is based on you, as a business owner listening to your clients and delivering what they expect (and a little more because that’s a winning marketing strategy too!). What I share saves money and creates a stronger business environment as well as improving morale. It’s really made up of all the good stuff that we all need and crave.
You see I’ve been listening to my clients too…and what I hear is you’d love to learn this stuff, but you don’t have the time or the energy to deal with massive amounts of learning about marketing on top of everything else you do. Plus, you kind of worry that it will all cost too much and not bring you visible results, because that is what you are used to.
Look, if that’s the case – all you really need to do is spend a few hours to develop a general plan and learn how to hire a good marketing rep. I can get you started with a two hour crash course that will cover the absolute basics you need to know. Yes, I’m going to be biased, but I’ll provide you with other options beyond myself too – because I’ve been in business long enough to know that there are times when some products and people just don’t mesh with what I have to offer.
And I’m cool with that.
Because to really make the most of marketing you have to love it…even if that love only extends so far as loving the results your marketing team is doing. It doesn’t matter if you market yourself or market with professional help, it has to be done. It cannot be avoided without consequences. The bulk of the consequences generally revolving around leaving money on the table, wasting money on ineffective advertising and attracting the wrong clientele for your goals.
Those ideas I have in my head already…that I mentioned earlier and in another post (that I will link to as soon as I finish the first draft) include ideas for:
- Make Up Artists
- Wedding Suppliers
- Jewelry Stores
- Toy Stores
- Clothing Stores
- Health Food Stores
- Real Estate Agents
- Furniture Stores
- Yarn Stores
- Sporting Good Stores
- Hardware Stores
- Direct Sales Reps
- Life Insurance Agents
- Candy Stores
- Coffee Shop
- Grocery Store
- Concrete Repair
- Childcare providers